South Yarra or Elwood? The Real Answer
A client asked me yesterday: Why would I pay South Yarra prices when Elwood has the beach and a better lifestyle? It is a great question. And the truth is simple. They are not competing. They are solving for different things.
South Yarra is about urban prestige
- Domain Road sophistication
- Walking distance to the city
- Dining, culture, energy
- The statement: “I’m in the thick of it all”
Elwood is about coastal sanctuary
- Morning beach walks
- Sunset over the bay
- Village style community
- The statement: “I’ve achieved balance”
I have clients who can afford either. Young executives and athletes often choose South Yarra because they want proximity, energy and convenience.
Families and lifestyle driven buyers choose Elwood because they want community, space to breathe, nature and beach culture.
Neither is better. They are simply answering different priorities. South Yarra says: “I’m at the center of everything.”
Elwood says: “I’ve found my center.” Both are exceptional. Both hold their value. But the psychology behind each choice is completely different.
Which one resonates more with where you are in life?
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A client asked me yesterday: Why would I pay South Yarra prices when Elwood has the beach and a better lifestyle?